19th Century
1848: gold was found in California and the famous Gold Rush began. The gold miners wanted clothes that were strong and did not tear easily.
1853: a man named Leob Strauss left his home in New York and moved to San Francisco, where he started a wholesale business, supplying clothes. Strauss later changed his name from Leob to Levi. A big problem with the miners' clothes were the pockets, which easily tore away from the jeans. A man called Jacob Davis had the idea of using metal rives to hold the pockets and the jeans together so that they wouldn't tear. Davis wanted to patent his idea, but he didn't have enough money.
18th Century
At first, jean cloth was made from a mixture of things. However, in the 18th century as trade, slave labor, and cotton plantations increased, jean cloth was made completely from cotton. Workers wore it because the material was very strong and it did not wear out easily. It was usually dyed with indigo, a dye taken from plants in the Americas and India, which made jean cloth a dark blue...
1872: Davis wrote to Levi and offered Strauss a deal if he would pay for the patent. Strauss accepted, and he started making copper-riveted "waist overalls" as jeans were called then.
1873: The first riveted clothing was made and sold
1886: Levi sewed a leather label on their jeans. The label showed a picture of a pair of jeans that were being pulled between two horses. This was to advertise how strong Levi jeans were: even two horses could not tear them apart.
1891: Levi Strauss & Co.'s patent for riveted clothing goes public and dozens of companies begin to use the idea.
20th Century:
1930's: Hollywood made lots of western movies. cowboys, who often wore jeans in the movies, became very popular. Many Americans who lived in the eastern states went for vacations on "dude ranches" and took paris of
denim "waist overalls" back east with them when they went home.
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